With 16+ years of Sports Media, Sports Sponsorship, and Legal experience, we're ready to get you the best fit.

Cameron Nichol

CEO

A former lawyer who saw the light and joined the sports marketing industry, Cam has worked for rights holders for 10+ years.

Now, Cam has switched sides and wants to help the brands maximise the benefits the sporting industry provides.

His extensive knowledge of the industry and his consultancy approach has helped brands invest more than $20m in sports marketing initiatives.

Cam has worked with blue chip brands such as Telstra, Virgin Australia, Kennards Hire, McDonald's, and TAL. He's also advised brands to try sports marketing for the first time - Notably, Bryden's Lawyers sponsorship of the Sydney Flames WNBL team in 2012 was their first major sports sponsorship. They have since gone on to sponsor The Sydney Swans, The NSW Blues, The West Tigers and several other teams across various sporting codes.